Cookies are not the only way to track visitors to a website. We may use similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Sites. These technologies often depend on cookies to function properly, and so disabling cookies may impair their functioning.
If you sign up to receive our e-mails, we will also use cookies in conjunction with these emails. When your browser downloads any graphic content in the e-mail, we will also place a cookie on your computer that will tell us if you come to our website at a later date.
Third-Party Cookies. In addition to our own cookies, we collaborate with various third-party service providers who also use cookies to help us optimize our website and understand more about the visitors to our website. Specifically, we use Google Analytics, Double Click and YouTube. Google Analytics helps us gather statistical information about the visitors to our Site and how they use the Site on an anonymous, aggregate basis, and Google DoubleClick helps manage online advertising. However, we will not associate any data collected or used with these services with your personally identifiable data unless required to do so to cooperate with law enforcement activity or other governmental request or to comply with law. We may use this information to gain a better understanding of the users of our Site, to improve our Site, to improve our products and services, and to deliver more targeting advertising to you. Depending on the type of browser and device that you use, you may have the ability to control the type of information that Google uses. To understand how Google collects and processes data, click here.
How Can You Disable Cookies and Other Tracking Technology? Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com.
Some Internet browsers also may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.
Other Important Privacy Information
Third Party Sites and Services. The Site may contain links to other websites and services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. We do not control third party websites, applications or services, and we are not responsible for their actions. Other websites and services follow different rules regarding their collection, use and sharing of your personal information. We encourage you to read their privacy policies to learn more.
Security. The security of your personal information is important to us. We take a number of organizational, technical and physical measures that are designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the absolute security of your personal information.
International Data Use. We are located in the United States and have affiliates and service providers in other countries, and your personal information may be collected, used and stored in the United States or other locations outside of your home country. In the United States, your data is stored in the United States. Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country. However, we will still protect your personal information in accordance with this Privacy Policy. Regarding personal information collected in Australia, we will take reasonable steps to ensure that any person to whom such personal information is disclosed outside of Australia will deal with that information in a way that is consistent with the Privacy Act 1988 (Cth). For more information about the use or storage of personal information by service providers outside of your home country, please contact us as detailed in the How to Contact Us section, below.
Verifying, Changing, and Deleting Your Information. If you have registered for an account through our Site, you can access, review and manage many changes yourself via your account, including updating your profile information and changing your communication preferences. If the information you are seeking is not available within your account, you can contact us as detailed below and ask us to change, update or fix your information in certain cases, particularly if it is inaccurate. You can also request that we erase or delete all or some of your personal information or otherwise object to, limit, or restrict the use of such information (if we have no legal right or legitimate business interest in retaining such information).
Children. The Site is not intended for use by anyone under the age of 13, nor do we knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, you should not attempt to use the Site or send any information about yourself to us.
Notice to European Users
The following applies to individuals in the European Economic Area.
Controller. Hydra Unlimited is the controller of your personal information covered by this Privacy Policy for purposes of European data protection legislation.
Legal bases for processing. We are required to inform you of the legal bases of our processing of your personal information, which are described in the table below. If you have questions about the legal basis of how we process your personal information, contact us using one of the methods detailed at the end of this Policy.
Processing Purpose |
Legal Basis |
To provide the Site, communicate with you, and create and maintain your account |
You are subject to a contract with us and we need to use your personal information to provide products and services you have requested or take steps that you request prior to providing products and services. |
To establish and administer accounts, issue invoices, and process payments and refunds. |
You are subject to a contract with us and we need to use your personal information to provide products and services you have requested or take steps that you request prior to providing products and services. |
To send you marketing communications. For compliance, fraud prevention, and safety. |
These processing activities constitute our legitimate interests. We consider and balance the potential impact on your rights before we process your personal information for our legitimate interests. We do not use your personal information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). |
For compliance with law. |
Processing is necessary to comply with our legal obligations. |
With your consent. |
Where we specifically ask for your consent to process your personal information, such processing is based on your consent. Where we rely on your consent, you have the right to withdraw it anytime in the manner indicated on the Site. |
To share your personal information as described in this Privacy Policy. |
This sharing constitutes our legitimate interests, and in some cases may be necessary to comply with our legal obligations. |
Retention. We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
Your Rights. European data protection laws give you certain rights regarding your personal information. You may ask us to take the following actions in relation to your personal information that we hold:
- Access. Provide you with information about our processing of your personal information and give you access to your personal information.
- Correct. Update or correct inaccuracies in your personal information.
- Delete. Delete your personal information.
- Transfer. Transfer a machine-readable copy of your personal information to you or a third party of your choice
- Restrict. Restrict the processing of your personal information.
- Object. Object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights.
You may submit these requests by contacting us as detailed at the end of this Policy. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal information or response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction. You can find your data protection regulator here.
Cross-Border Data Transfers. Any information you provide to us through the use of the Site may be stored, processed, transferred among, and accessed from the United States and other countries which may not guarantee the same level of protection of personal information as the one in which you reside. However, we will handle your personal information in accordance with this Privacy Policy regardless of where your personal information is kept. Regarding transfers from the European Economic Area ("EEA") to the United States, we rely on the derogations for transfers which are necessary to perform the transaction with you. Where required by law, you may request a copy of the suitable mechanisms we have in place by contacting us as detailed below. If you reside in other non-US jurisdictions outside the EEA, your use of the Site or provision of any personal information constitutes your consent for the transfer of such data to the United States for the purposes identified above. If you have questions about cross-border transfers, please contact us as detailed below.
Notice to California Residents
The following section applies to California residents.
- Shine the Light. Under California's "Shine the Light" law, you have the right to ask us once a year if we have shared your personal information with third parties for direct marketing purposes. To make a request please contact us as detailed at the end of this Policy and specify you are making a Shine the Light request.
- California Consumer Privacy Act ("CCPA"). The CCPA creates consumer privacy rights and requires businesses to make disclosures about their privacy policies and practices. Pursuant to the CCPA, both our privacy practices and your privacy rights are discussed in detail in the following information.
Personal Information We Collect. We collect your personal information when you interact with our Site or otherwise communicate with us. For the purposes of this Privacy Notice, "personal information" means information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device. We have collected the following categories of personal information covered by the CCPA from consumers within the past 12 months, and have used it for the following business purposes:
Category of Personal Information Collected |
Business Purpose of Collection |
Source(s) of Information |
Identifiers, including real name, postal address, online identifier, Internet Protocol address, email address, and telephone numbers |
To provide our products and services and to market our products and services to you |
Directly from you when you contact us, set up an account, or order or pay for products and services We also collect your IP address passively from you when you visit and navigate our Site, click on advertisements, or receive or interact with our communications. |
Occupation, professional, or employment-related information |
To market and provide our products and services to you and to communicate with you |
Directly from you when you contact us, set up an account, or order or pay for products and services |
Financial information, including bank account number; credit card number; debit card number; and payment history |
To fulfill your orders for our products and services |
Directly from you when you pay for products and services |
Commercial information, including products or services purchased |
To fulfill your orders for our products and services |
Directly from you when you pay for products and services |
Internet or other electronic network activity information, including browsing history, search history, and information regarding an individual's interaction with an internet site, application, or advertisement |
To provide you more relevant content, track original Site visits, and optimize your Site experience as well as to ensure our systems are properly functioning |
Passively from you when you visit and navigate our Site, click on advertisements, or receive or interact with our communications |
Geolocation data |
To provide our products and services and assist in marketing and identifying Site traffic patterns |
Passively when you visit our Site |
We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible business purposes without providing you notice.
Sharing Your Information. We do not sell your personal information, but may disclose it to third parties for a business purpose, as follows:
Category of Personal Information Disclosed |
Category of Third Parties with Whom Information is Disclosed |
The following identifiers: real name, alias, mailing address, email, account name, phone number, and unique personal identifiers such as online identifiers and IP address |
Our customer relationship management software, internet service providers, email marketing provider, marketing intelligence service providers, mail houses or printers, and payment processors |
Occupation, professional, or employment-related information |
Our customer relationship management software, internet service providers, and email marketing provider |
The following financial information: bank account number; credit card number; debit card number |
Our payment processors |
Commercial information, including products or services purchased |
Our third party contracted service providers |
The following internet or electronic information: browsing history, search history, and information regarding an individual's interaction with an internet site, application or advertisement |
Our customer relationship management software, internet service providers, email marketing provider, marketing intelligence service providers, and payment processors |
Geolocation data |
Our marketing intelligence service providers |
Your Rights. The CCPA gives you certain rights regarding your personal information:
- Right to Know. You may request no more than twice in a 12-month period that we provide you with copies of specific personal information we have collected, sold, or disclosed about you. However, under California law, we cannot provide you with certain sensitive information, despite your request (for example, we will not send you copies of your social security number even if it is something we collected).
- Right to Delete. You may request that we delete certain personal information we have collected about you, with certain exceptions.
Exercising Your Rights. To exercise your rights above, please submit a request to by filling out our request form found here, by emailing us at info@hydraunlimited.com or by calling us at 855-880-1700. Please describe your request with sufficient detail so we can properly respond to your request. As part of your request, please specify which right you are exercising and be prepared to provide your name, email, and account number, if applicable. We may ask for additional information to verify your identity. The information you provide in your request and any follow up information we ask for from you will be used solely to verify your request.
Only you or an individual designated as your authorized agent to act on your behalf may make a request related to your personal information. We may ask for additional information from you or an authorized agent to verify the agent's identity and their authority to act on your behalf.
After receiving your request, we may need to contact you or your agent for further information and will notify you or your agent if your request has been granted or declined, or if an exception applies to your request. We may not discriminate against you if you choose to exercise your rights.
Responding to Your Rights Request. We will try to respond to your request within 45 days. If we need more time, we will contact you with the reason we need more time and the extension period. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. In response to your request to know, we will only disclose the information we have collected in the 12 months prior to our receipt of your request. Our response will also explain the reasons we cannot comply with any request, if applicable.
We do not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.
Changes to this Privacy Policy
We reserve the right to modify this Privacy Policy at any time. If we make changes to this Privacy Policy, we will post them on the Site and indicate the effective date of the change. If we make material changes to this Privacy Policy, we will notify you by email or through the Site.
How to Contact Us Hydra Unlimited 960 74th Street S.W. Byron Center, MI 49315 United States of America Email: info@hydraunlimited.com Phone: (616) 583-1700 Or click here to contact us using our online web form.
This Privacy Policy was last updated August 10, 2021.